With decades of industry experience, Samsung aims to produce the finest quality electronics to transform your entertainment experience. Staying true to its core values, Samsung brings you its QA43QN90DAWXXY 43-inch QN90D Neo QLED 4K Smart TV, which utilises the 4K Quantum Matrix technology. This technology delivers precise light controls to enhance the picture quality and shows you incredible details with deeper black and brilliant contrast. With a motion rate of 200, it reduces judder and blur for a smoother viewing experience. The True Dolby Atmos 4.2.2ch Sound produces a multi-directional cinematic sound experience.

The QA43QN90DAWXXY 43-inch QN90D Smart TV has Neo Quantum HDR+, which delivers exceptional details while producing lifelike colours and contrasts. This 4K Smart TV has a Supersize Picture Enhancer feature, which utilises AI to scale brilliance on the screen while reducing noise and tailoring sharpness to create optimal picture quality. It also lets you experience smooth gameplay sessions by supporting 4K 144Hz via HDMI 2.1 for exceptional motion enhancement.

Key Features:

• NeoSlim Design: The Samsung QA43QN90DAWXXY QLED Smart TV has a new slim design without a bezel and a built-in cable management system to reduce clutter while you enjoy your favourite content.

• 4K Quantum Matrix Technology: This smart TV delivers precise light control while enhancing the picture quality with incredible details and brilliant contrast. 

• 4K AI Upscaling: With an AI-powered processor, this 4K Smart TV uses an AI neural network to upscale your favourite content and make it look its best.

• True Dolby Atmos: Featuring built-in up, down, and side-firing speakers with True Dolby Atmos support, this Neo QLED 4K Smart TV immerses you in a multi-directional sound experience.

• Auto HDR Remastering: Using this technology, this 43 inch Smart TV can automatically upscale your standard content into a high dynamic range (HDR) quality using AI algorithms.