{"product_id":"samsung-qa98ls03hewxxy-98-inch-black-the-frame-4k-vision-ai-smart-tv-2026","title":"Samsung QA98LS03HEWXXY 98 Inch Black The Frame 4K Vision AI Smart TV (2026)","description":"\u003cp\u003eThe Samsung 98 Inch The Frame TV combines advanced AI-driven processing, premium gaming responsiveness and intelligent smart integration to deliver a highly immersive entertainment experience suited to large-format viewing environments. Powered by the NQ4 AI Gen2 Processor, the LS03HE Smart QLED TV uses AI Optimised Picture technology, AI HDR Remastering and 4K AI Upscaling to refine lower-resolution content while enhancing detail, contrast and colour precision across movies, sport and streaming media. Quantum HDR, Dual LED backlighting and Real Depth Enhancer work together to improve scene accuracy and depth perception. At the same time, the 4K Vision AI TV Glare Free screen and Wide Viewing Angle maintain consistent visibility under varying lighting conditions. Motion Xcelerator 144Hz with VRR and support for up to 240Hz DLG ensures exceptionally fluid playback during fast-action content and competitive gaming. Dolby Atmos, Object Tracking Sound, and Adaptive Sound Pro further elevate immersion by dynamically adjusting audio positioning and dialogue clarity based on on-screen movement and surrounding environmental noise.\u003c\/p\u003e\n\u003cp\u003eRunning on the Tizen Smart TV platform, the LS03HE supports seamless access to streaming services, Samsung TV Plus, and integrated smart home functionality via the SmartThings Hub and Matter compatibility. Voice control via Bixby, Alexa, and Google Assistant simplifies navigation, while Multi-View, mobile mirroring, and Apple AirPlay 2 improve multi-device usability across connected ecosystems. Gaming performance is strengthened by FreeSync Premium, AI Auto Game Mode, Game Bar, and Ultra Wide Game View, enabling smoother responsiveness and enhanced visual control during gameplay. Additional convenience features, including Generative Wallpaper, Art Mode, Storage Share and Karaoke Mic support, provide greater versatility beyond standard television viewing, while Wi-Fi 6E and Bluetooth 5.3 ensure stable high-speed wireless connectivity for modern home entertainment setups.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cem\u003e\u003cstrong\u003eAI Picture Processing:\u003c\/strong\u003e\u003c\/em\u003e The NQ4 AI Gen2 Processor combines AI Optimised Picture, AI HDR Remastering and 4K AI Upscaling technologies to intelligently refine clarity, colour balance and contrast, allowing older and lower-resolution content to appear sharper and more detailed on the expansive QLED display.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003e\u003cstrong\u003eAdvanced Gaming Performance:\u003c\/strong\u003e\u003c\/em\u003e With Motion Xcelerator 144Hz, VRR, 240Hz DLG, FreeSync Premium and AI Auto Game Mode, the Samsung TV delivers exceptionally smooth gameplay, reduced latency and enhanced motion handling for fast-paced competitive gaming across supported HDMI 4K 144Hz inputs.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003e\u003cstrong\u003eImmersive Audio Technologies:\u003c\/strong\u003e\u003c\/em\u003e Dolby Atmos, Object Tracking Sound, and Adaptive Sound Pro create multidimensional audio that follows on-screen movement while actively improving dialogue clarity, resulting in a more cinematic, spatially balanced entertainment experience.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003e\u003cstrong\u003eSmart Connectivity Ecosystem:\u003c\/strong\u003e\u003c\/em\u003e Integrated SmartThings Hub, Matter compatibility, Apple AirPlay 2, Multi-View, and mobile mirroring enable seamless interaction between connected smart devices, mobile content, and home automation systems for more intuitive everyday use.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003e\u003cstrong\u003eGlare-Free Visual Clarity:\u003c\/strong\u003e\u003c\/em\u003e The Glare Free display, Wide Viewing Angle, Quantum HDR, and Dual LED backlighting work together to maintain accurate contrast, balanced brightness, and consistent colour visibility, even in brightly lit viewing environments or at wider seating positions.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":53792561561964,"sku":"QA98LS03HEWXXY","price":6999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1450\/6278\/files\/SAMSUNG_QA98LS03HEWXXY_FRONT_VIEW_WITH_TV_STAND_LEGS_59851401-1a43-491c-a1f3-8e7263ab7d8e.webp?v=1779449645","url":"https:\/\/www.appliancegiant.com.au\/products\/samsung-qa98ls03hewxxy-98-inch-black-the-frame-4k-vision-ai-smart-tv-2026","provider":"Appliance Giant","version":"1.0","type":"link"}