Inside an Appliance Giant showroom

About Appliance Giant

Thirty five years of saying
yes to Australian homes.

From a single showroom in Sydney's south-west to 111,000+ lifetime customers across the country — we're a family-run appliance retailer that's earned its place in Australian kitchens, laundries and living rooms one delivery at a time.

35+
Years in business
Locations outgrown
13k+
Verified reviews
100%
Australian owned

Our story

We do things differently...the AG story.

Appliance Giant team member helping a customer
Appliance Giant team member helping a customer

Back in 1991, we opened our first retail store in Fairfield, NSW as Fairfield Discount Appliances. Following the success of our 150sqm store, we relocated into an 880sqm shopfront on Ware St, Fairfield in 1996. In 2004, our leaders joined forces with a Narta partner as Bi-Rite Home Appliances.

In January 2010, we expanded into the commercial market, catering not only to residential customers but to builders, developers and the housing industry. In June 2016, we pushed into online retail under our new brand name Appliance Giant on eBay, and opened our first warehouse in Yennora, NSW — making appliance shopping easy, convenient and available 24/7.

With Amazon's arrival in Australia, we expanded onto Amazon in December 2017. By February 2019 we'd outgrown our facilities and moved into a larger distribution centre in Wetherill Park, NSW. In May 2019, we activated www.appliancegiant.com.au.

In 2023 we moved into a larger facility in Yennora, NSW to keep more stock closer to dispatch. Then in 2024, after 33 months of back-of-house IT development, we released a completely revamped Appliance Giant website — rebuilt from the ground up around our customers.

In 2025 we partnered with Woolworths and Big W, and in 2026 we partnered with Kmart — bringing Appliance Giant range and giant prices to even more Australian households.

We've moved locations 5 times over the last few years just to keep up. Our whole business model is built around the customer — explore our full range of kitchen appliances, laundry, and home appliances — all at giant prices.

Customer obsession and making everything easier — that's the ground layer of our business.

Three decades

A timeline of growing up — in public.

Every move, every milestone — driven by customers asking us to do more.

1991

Fairfield Discount Appliances

We open our first retail store — a 150sqm shopfront in Fairfield, NSW with a simple promise: a fair price, every time.

1996

880sqm on Ware St

Demand outgrows the original store. We relocate into a larger Ware St shopfront in Fairfield.

2004

Bi-Rite partnership

Our leaders join forces with a Narta partner as Bi-Rite Home Appliances — unlocking national buying power.

2010

Into the commercial market

We expand beyond residential to serve builders, developers and the housing industry.

2016

Appliance Giant is born

We launch online as 'Appliance Giant' on eBay and open our first warehouse in Yennora, NSW.

2017

Onto Amazon Australia

With Amazon's arrival in Australia, we expand our marketplace operation onto Amazon's platform.

2019

appliancegiant.com.au

We move into a larger distribution centre in Wetherill Park and activate our own website in May.

2023

Larger facility in Yennora

We move into a bigger Yennora, NSW facility to keep up with demand and hold more stock, closer to dispatch.

2024

Revamped website launches

After 33 months of back-of-house IT development, we release a completely revamped Appliance Giant website.

2025

Partnered with Woolworths & Big W

We partner with Woolworths and Big W — bringing Appliance Giant range and pricing to two of Australia's biggest retailers.

2026

Partnered with Kmart

We partner with Kmart — extending our reach to even more Australian households.

Today

Delivering a better tomorrow

Five locations outgrown, tens of thousands of homes served — and the same family still answering the phone.

What we stand for

Four things we refuse to compromise on.

01

Real bricks & mortar

A genuine store and distribution centre in Sydney's south-west — not a drop-ship middleman. You can walk the aisles, see the appliances, and meet the same team that packs and dispatches your order. When something matters this much, you should be able to touch it before you buy it.

02

Giant price guarantee

We deal directly with the majors — Westinghouse, Fisher & Paykel, Smeg, LG, Samsung and more — so we cut out the layers most retailers stack on top. See a lower advertised price on the same model? Tell us. We'll match it or explain honestly why we can't, every single time.

03

Care that picks up

Real people, real Sydney phone numbers, real accountability — before and after you buy. No overseas call centres, no endless ticket queues, no being passed around. The person who answers can actually help you choose the right appliance, track your delivery, or sort out a warranty claim on the spot.

04

Built on family

Three and a half decades, one family-run business that still sweats every order. The same family that opened a 150sqm shop in Fairfield in 1991 still signs off on how we treat customers today. That's why we'd rather lose a sale than over-promise — our name is on the door, and it always has been.

Powered by our strategy

Three pillars. Zero shortcuts.

At Appliance Giant, our strategy revolves around three core pillars. We don't just sell appliances — we deliver a seamless shopping experience built on trust and value.

01

Service

Whether you're browsing online or visiting our partner showroom, our team is committed to knowledgeable guidance and prompt assistance — the foundation of lasting customer relationships.

02

Reliability

We prioritise reliability across every part of the operation — from sourcing through trusted brands to ensuring deliveries arrive when we say they will.

03

Price

A commitment to competitive pricing means you always get the best value for your investment. We don't just sell appliances — we exceed expectations.

Our future

Backed by tech.
Delivered with smiles.

We believe in shaping the future of appliance retailing through continuous investment in technology — from enhancing our online platform for a seamless shopping experience to state-of-the-art logistics for faster deliveries.

We embrace innovation to stay ahead in a dynamic market, leveraging cutting-edge tools and analytics so every interaction is convenient and tailored to the evolving needs of our customers — today and tomorrow.

What customers say

Over 13,000 verified reviews across the platforms you trust.

We don't hide behind on-site reviews. See what real customers are saying on Google, Reviews.io, eBay and Judge.me — the independent platforms that verify every rating.

★★★★★
via Google

Best Online Appliance Store – Great Prices & Service!

“Appliance Giant has been fantastic to deal with so far! They had the lowest prices I could find online for the appliance I needed, and they also offer free delivery, which is such a great bonus. Customer service has been excellent – friendly, helpful, and quick to respond to my questions. Delivery is already scheduled to arrive a day earlier than expected! Overall, a really smooth and positive experience. I'll definitely be using them again and would happily recommend Appliance Giant to others!”
— Blandina M.
★★★★★
via Google

Better Price Than Competitors + Free Delivery

“Ordered a washing machine, not only did they offer a better price than competitors, they also provided free delivery. Delivery was on-time and went smoothly. Highly recommend, same products as big brand name stores, lower price, good service.”
— Malcolm R.
★★★★★
via Google

Quick, Helpful & Hassle-Free

“Great service — I changed my order and it was dealt with quickly. Delivery was as promised and was very efficient.”
— Sue M.
★★★★★
via Google

Clear Communication From Start to Finish

“Great customer service and prompt delivery — clear communication throughout.”
— Lawrence M.

Brand partners

Direct partnerships with the brands you trust

We're proud authorised stockists of Australia's leading appliance brands — from everyday essentials to premium European names. Explore the full range on our Shop by Brand page.

Visit our showroom

Come say g'day in Sydney.

Our showroom in Fairfield is more than just a shop. Pop in, kick the tyres on a fridge, and chat to a human about what'll actually fit your kitchen.

Shop Appliances

Browse the range →

Give us a ring

1300 444 268

Overseas: +61 2 8416 8444

Find us in Fairfield

79-81 Ware St, Fairfield
NSW 2165
Get directions →

Opening Hours

Mon–Fri: 9am – 5pm (Syd)

Shop online 24/7 →

Questions?

Contact the team

Appliance Giant
Delivering a Better Tomorrow.