Established in 1958, LG is globally renowned for its commitment to delivering smart and innovative solutions. Sticking to their fundamentals, LG brings you its OLED77B3PSA B3 77 Inch OLED TV with Self Lit OLED Pixels. It uses the α7 AI Processor 4K Gen6 that seamlessly refines the picture quality and surround sound to deliver an immersive viewing experience. The sleek design makes it ideal for installing at homes and offices. The self-lit OLED TV takes the pixels to their highest potential and prevents the backlight from dimming its glow. The 77 Inch TV also uses AI Super Upscaling to remove noise and enhances the colours to deliver a multi-dimensional view.

The OLED77B3PSA B3 77 Inch Slim TV reveals deeper blacks with self-lit pixels so you can view the content in vivid detail. The LG OLED TV elevates your entertainment experience by utilising Dolby Atmos surround sound effects and bringing vivid details and depths with the Dolby Vision IQ. It can also change the details to suit the lighting situations of a room. Equipped with 1ms response time, NVIDA G-Sync compatibility, AMD FreeSync Premium and VRR support, this TV is designed for ultimate gameplay.

Key Features:

• Smart Functionality: Experience an enhanced view with LG ThinQ AI support and webOS. The 77 Inch OLED TV brings you custom recommendations, alerts, a home page, and more for an intuitive view.

• Self-Lit OLED: With any backlight dimming the glow, this LG 77 Inch TV uses self-lit OLED to take the pixels to their brightest potential. It also delivers deeper blacks to create vivid details. 

• Incredible Processor: The LG OLED77B3PSA B3 77 Inch TV uses Œ±7 AI Processor 4K Gen6 to surround you with exceptional picture and sound refinement.

• Home Cinema Experience: Designed to make your viewing experiences better, the 77 Inch Self-Lit OLED TV delivers ultra-vivid picture quality, spatial sound, and an extensive library of content that can be streamed via various platforms.

• Ultimate Gameplay: The slim 77 inch TV features gamer-centric UX and game streaming services, so you can quickly start playing. It also features a game optimiser and dashboard for convenient controls.