LG uses decades of industry experience to produce home electronics that improve your everyday life. Committed to their fundamentals of creating innovative technology, LG brings you its OLED77C4PSA 77-inch OLED EVO C4 4K Smart TV featuring an ultra slim design that will effortlessly blend into every home. Its Brightness Booster algorithm enhances the brightness by up to 30% so that you can enjoy every scene in incredible detail. With AI Picture Pro technology, this Smart TV can automatically remove noise and enhance the colours to create a defined and multi-dimensional visual.

The OLED77C4PSA 77-inch 4K OLED TV uses AI Acoustic Tuning to create balanced audio that does not sound too low or overbearing, enhancing the audio experience. With dynamic sound boost, it refines the audio for immersive audio. The Evo Smart TV combines the power of Dolby Vision and FILMMAKER MODE to optimise the picture quality and preserve the light settings to display the emotions the director originally wanted to portray.

Key Features:

• Incredible Processor: The LG Evo Smart TV utilises the AI Processor Gen7 to optimise the audio and visuals while delivering extraordinary details and providing easy access to all the content.

• AI Super Upscaling: The OLED77C4PSA 77-inch 4K OLED TV uses this AI-powered technology to remove noise and enhance the colours on the screen.

• AI Sound Pro: This OLED Smart TV produces sensational 9.1.2-channel virtual surround sound by combining AI acoustic tuning, adaptive sound mode, and dynamic sound boost.

• Self-Lit Screen: Experience vibrant colour and contrast in every scene with the self-lit OLED 4K, which independently illuminates the pixels without any backlight or flicker to keep your eyes comfortable.

• Ultimate Gameplay: LG OLED EVO TV offers 1ms response time and compatibility for gaming at up to 144Hz with NVIDIA G-Sync and AMD FreeSync Premium, ensuring flawless and synchronised action.