With the promise to lead responsibly, Samsung delivers quality electronics that instantly enhance your entertainment experience. Committed to its core values and ethical management techniques, Samsung brings you its QA50LS03DAWXXY 50 Inch The Frame QLED 4K Smart TV that can effortlessly transform into an art piece. Use the built-in Art Mode to display art from the Art Store and transform your interior space. Utilising the Quantum Dot technology, it delivers 100% colour volume to make them look true to life at almost every brightness level. It has an anti-glare matte display to reduce distractions while enjoying the content.

Samsung QA50LS03DAWXXY 50-inch Smart TV has True Dolby Atmos support with built-in up and down-firing speakers, which deliver cinematic audio experiences. Equipped with the Quantum processor, this TV can upscale any content quality into 4K resolution to enhance your content experience. It also has Adaptive Picture technology that can automatically adjust the brightness settings to match your room's lighting.

Key Features:

• Art Mode: The Samsung 4K Smart TV is engineered with the Art Mode, which will convert your home into an art gallery. Use the built-in Art Store to display your art or access artworks from world-renowned galleries.

• Cinematic Sound: The Frame QLED TV provides an immersive and multidirectional sound experience with its built-in up and down-firing speakers and True Dolby Atmos support.

• Object Tracking Sound: This TV has strategically positioned speakers that can efficiently track all the motion on the screen to deliver a captivating audio experience.

• Incredible Sensors: The 4K QLED Smart TV has motion and brightness sensors that automatically determine when you have entered the room and adjust the screen brightness and colour tone accordingly. 

• Smooth Gaming: Offering 4K 120Hz support with HDMI 2.1, this TV offers access to ultra-high bandwidth and delivers crisp and clear visuals even at a high speed.